Most agents are chasing leads the same way — posting templates, running generic ads, and hoping something sticks. There’s a better way to build real authority in your market.
Your best opportunities aren’t on the MLS — they’re in your own neighborhood.
The Neighborhood Expert System shows you how to start simple, valuable conversations with homeowners long before they decide to sell — so when they do, you’re already the obvious choice.
Forget trying to go viral or generic “just listed” posts and market updates that no one reads. We’ll show you how to create content that connects — real insight, local storytelling, and consistent posts that build recognition and trust over time.
You don’t need a huge budget to dominate local awareness. You just need to use the tools other agents overlook. We’ll show you how to reach every household in your farm area — for just a few dollars a day.
I’m Matt van Winkle — former Founder & CEO of a 700-agent brokerage, creator of the Neighborhood Expert System, and the #1 real estate agent in Steiner Ranch, Austin, Texas, where I live and work today.
After building RE/MAX Northwest from 1 agent to over 700 across 16 offices and $5B in annual sales, I wanted to focus on what actually works — a clear, consistent system agents can follow, not just another marketing idea.
When I moved to Austin, I started over from scratch and applied the Neighborhood Expert System from day one — and became the #1 agent in Steiner Ranch within 12 months.
That’s what the Neighborhood Expert System is built on — the exact strategy I use every week to stay #1 in one of Austin’s most competitive markets.
